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Web Design Tips – Know Your Clientele Before Launching a New Website

So you have a new website and you’re anxious to get it up and running but you need help. So, how do you know where to begin? The information contained in this article should help you out with the decision making process so you can make an informed decision on where to take your new website.

Start by evaluating the clientele. You want to decide on the demographics of the people that will be viewing your site, including gender, age, location, education, income, employment, and interests. Even if you are going to offer your services to the public, you may want to know some information about who you will be serving before you choose your clientele. The more information you gather prior to launching your new website, the better your chances of being successful and being on top of your niche market. Many web site design companies will have client studies done prior to launching their websites and will provide you with these numbers.

Decide on the type of features and/or functionality that you want to include. A good number of customers have different preferences regarding the use of images and other multimedia. Therefore, you may want to have different features available. Also, you may want to provide a special design that caters to the customer. Again, this is something that a few web design companies will have done for you prior to launching your new website. You may also want to have a staff of professionals, which may be called designers or developers, to help you out during the project. If you take the time to evaluate your market, the clientele, and the feature or functional design that you will need, you will end up with a website that will be unique to your company and to your industry.